and Strategic

Business planning and development
Commercial due-diligence
Marketing evaluation and strategy

Marketing Evaluation and Strategy

OBM Consultancy helps ensure that marketing strategy is present during all phases of business development. Smaller entities have to take extreme care in extracting value from carefully evaluated marketing opportunities. This expenditure has to be cost effective, capable of producing quantifiable results but not subject the company to undue cash-flow pressures.

It has to be acknowledged that the larger an organisation grows, the means to deliver comprehensive marketing campaigns increases. However the challenge to extract value from every pound of expenditure is no less critical than it is with a smaller company. Frequently the challenges are greater. Larger organisations operating at a higher level become dependent on consistently high revenues and expect to get results from marketing campaigns. This challenge has to be addressed through careful evaluation of the media options, assessment of the competition and consideration to timing and the availability of promotions and offers. Evaluation and testing of on-line opportunities now have to be integrated in campaigns and often totally different creative approaches have to be adopted.

OBM Consultancy is well placed to offer advice on strategic marketing and media planning as this has been a consistent feature of Bruce’s working life. This coupled with a high level of professional attainment in both marketing and public relations will ensure that the quality of the work produced will be accurate, comprehensive and results focussed.

NB: Marketing evaluation is the first phase of the process that progresses to the production of a fully quantified marketing plan before culminating in creative concepts, production and fulfilment. Bruce, as regional chairman of Freshwater Wales and Merlin Marketing and Creative, has extensive creative resource to call on. For further information please log on to and for case studies and the range of facilities on offer.

Contact details

Bruce Morris FCIM, MCIPR
Tel: 01656 662985
Mobile: 07973 284140

12a Parklands, Corntown,
Vale of Glamorgan CF35 5BE