Business
and Strategic
Marketing
Advice

Business planning and development
Commercial due-diligence
Marketing evaluation and strategy

Business Profile

2009
• Appointed Regional Chairman for Wales, Freshwater-UK plc
• Appointed to board of Cardiff Business Partnership
• Resurrected OBM Consultancy for business and strategic marketing advice


2008
• Appointed Managing Director, Freshwater Wales, Freshwater Creative and Merlin Marketing
• Successfully integrated three operating companies within the Freshwater Group
• Responsible for 30 staff and £3m+ turnover
• Awarded Property Marketer of the Year award by the Variety Club’s People in Property Awards Wales 2008


1999
• Appointed Group Managing Director of the Merlin Group of Companies
• Undertook strategic review of the business
• Generated a new strategic direction for the company. This resulted in the rationalisation and merger of 3 businesses into one new entity, Merlin Marketing and Public Relations Limited.
• Profitability restored for eight consecutive years with turnover consistently in range of £1.5m- £2.0m per annum
• Serviced a range of Blue Chip, SME and public sector accounts
• Winner of three CIPR gold Awards
• Merlin Marketing and Public Relations sold to Freshwater plc in January 2008


1995
• Merged OBM Marketing with Merlin Media Services
• Appointed Managing Director of Merlin Media Services with equity stake


1992-1995
• Founded OBM Marketing consultancy


1988-1992
• Co-founder and Managing Director of Cardiff Independent
• Established the largest free newspaper in Wales with loyal readership
• Turnover built to £1.5m in three years with profitability reached in year 2
• Sold to United Provincial Newspapers in 1991


1986-1988
• Marketing Manager for Western Mail and Echo
• Responsible for 32 staff and £0.65m marketing budget
• Winner of the Newspaper Society Award for Newspaper Promotion


1983-1986
• Display Advertisement Manager, Western Mail and South Wales Echo
• Responsible for 65 staff and £5M revenue target
• Twice winner of the Thomson Regional Newspaper Shield for outstanding performance
• Chairman of Newspaper Society committee for Wales and the West


1982
• Deputy Advertisement Manager, Western Mail and South Wales Echo


1979
• Field Sales Manager, Western Mail


1977
• Departmental Trainer Western Mail

Contact details


Bruce Morris FCIM, MCIPR
Tel: 01656 662985
Mobile: 07973 284140

bruce@obm-consultancy.co.uk

12a Parklands, Corntown,
Vale of Glamorgan CF35 5BE